Bonarotus invests its founder(s) capital in the early rounds of private companies. The firm looks for small companies that could plausibly become very large, in the markets it knows well enough to be early.
The firm
Bonarotus is an early stage venture capital fund that looks to put money into the acceleration stages of private companies. Founded in 2001 in the jewel of the Inland Empire, we are now 25 years into helping entrepreneurs reach their dreams.
The people
William Ponce
Chairman
Ponce chairs the firm and set the rule it runs on: Bonarotus makes the first call, always. Decades in institutional investing came before this, a lot of it spent watching good decisions die in committee.
Favorite animal: a tortoise.
Henry Williams
Co-Chief Investment Officer
Williams decides what the firm owns and how much of it. Having invested through a couple of crashes, the question asked most often here is what a position does when money stops being cheap.
Favorite animal: a lion.
Jessica Berry
Co-Chief Investment Officer
Berry runs diligence. That means working out what a company actually does, which is often not what the deck says, and what is likely to break first. Came up through operating jobs rather than banking.
Favorite animal: a pygmy hippo.
Carlos Castro
Senior Partner
Castro leads rounds and sticks around afterwards. The eighteen months after the money lands are where most of the work is, and where a lot of firms stop showing up.
Favorite animal: a leopard.
Luke Gold
Senior Partner
Gold finds the companies. Since Bonarotus never waits to be pitched, somebody has to know who is building what before there is a round to join. Mostly that means driving and talking.
Favorite animal: an orangutan.
Sarah Meyer
Chief People Person
Meyer handles hiring, both for the firm and inside the companies it backs. Early companies tend to fail on people long before they fail on strategy, so this is not a side job.
Favorite animal: a mini horse.
Haley James
Private Market Analyst
James maps markets. That means calling operators, customers and people who used to work there until the picture holds together, then saying plainly what it adds up to.
Favorite animal: a mini horse.
Steven Jung
Private Market Analyst
Jung checks whether the technology is real. When a company says its advantage is engineering, somebody has to compare what has been built against what is still a drawing.
Favorite animal: a giant squid.
Chandler Jacobs
Private Market Analyst
Jacobs spends most of the week talking to founders. Much of diligence comes down to whether a founder's account survives a conversation with the people around them, which is a listening job more than an analytical one.
Favorite animal: a polar bear.
John Jo
Private Market Analyst
Jo is the firm's most recent hire and works across the portfolio's numbers, where being new is an advantage — nothing is yet obvious enough to skip.